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 HOVR FLOW

Brief:

Create an extreme terrain outdoor performance shoe for athletes around the Chantry Flats Area

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Stability

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Traction

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Atmosphere

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Chantry Flats Arcadia, Ca:

A historical landing ground trail leading explorers to multiple trails and adventures

Duration:
6.1 Miles

Location:
Arcadia

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Jim Walmsley

Jim is an ultra runner who competes in half-marathons, ultra marathons, and trail running competitions as well as the winner of the "World Long Distance Mountain Running Championship" in 2019.

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Chantry Flats ?

On a weekly basis, Jim runs around 175 miles. With a diverse history in competitive running on different and ever changing environments, Chantry Flats offers a unique and transitional layout.

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As an Ultra Runner, Jim always pushes himself and his body to the limit

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Jim needs a shoe that offers support while allowing fluid movement 

Inspirational Imagery

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Concept Edge

Rebuilding through redesign

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Material / Design Process

Rethinking the material process

Multi Layered Combinations

Utilize and rebuild through Under Armours DNA

FLOW

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Material / Design Process

Sustainability

Performance Fabric

Color Forecasting

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Thank You

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