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HOVR FLOW
Brief:
Create an extreme terrain outdoor performance shoe for athletes around the Chantry Flats Area
Stability
Traction
Atmosphere
Chantry Flats Arcadia, Ca:
A historical landing ground trail leading explorers to multiple trails and adventures
Duration:
6.1 Miles
Location:
Arcadia
Jim Walmsley
Jim is an ultra runner who competes in half-marathons, ultra marathons, and trail running competitions as well as the winner of the "World Long Distance Mountain Running Championship" in 2019.
Chantry Flats ?
On a weekly basis, Jim runs around 175 miles. With a diverse history in competitive running on different and ever changing environments, Chantry Flats offers a unique and transitional layout.
As an Ultra Runner, Jim always pushes himself and his body to the limit
Jim needs a shoe that offers support while allowing fluid movement
Inspirational Imagery
Concept Edge
Rebuilding through redesign
Material / Design Process
Rethinking the material process
1/2
Multi Layered Combinations
Utilize and rebuild through Under Armours DNA
FLOW
Material / Design Process
Sustainability
1/4
Performance Fabric
1/4
Color Forecasting
1/4
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