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Stop Momentum / Start Progression

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How can we stop momentum to get to the next stage of progression?

Brand Story

Enlightened Vitality

A sportwear company starting in Biella Italy shifted to redemption in a new market

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Vitality

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Enlightened

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Meditated

Pulse

Sport Story

Meditated Pulse

The moment between the pitch and the hit is instantaneous, as is the decision to strike.

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Consumer Story

Frisson Fearlessness

Mental preparation and determination needs to be built to concur ones insecurities

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Frisson

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Fearlessness

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Problem

Rotational Force

The stage between a batter rotating to swing (progression) and then transitioning themselves to start their sprint (regression) to first base is a curtail aspect in converting their motion towards another.

The faster we contain rotation, the less energy they need to get towards sprinting.

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What If Progression Is Regression?

How can we control rotation to better help players get to the next step?

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Rotation

Compression

Reflexive

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Perforated Performance Knit

Carbon Weave Mesh

Layered Ariaprene TPU

Compression Weave

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Targeted Muscle Compression

Compression is needed to improve blood flow, restore muscle, and allow athletes to stay in peek performance through out the game.

Perforated carbon knit allows the athlete to have targeted extra compression without the worry of the fabric losing its durable and compressive qualities.

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Carbon Weave

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Spandex / Polyester

Integrated Perferation Carbon weave Knit

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Spandex / Polyester Knit Base

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Reflexive

During rotation, flex occurs in our torso and latissimus, allowing energy to be lost if not contained. Offering breathability in hot areas gives comfort. Flex and structure at the same time, offers peek performance

Max stretch when in rotation

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Open mesh perfrorated for extra breathability

Torso / latissimus containment offering more support while rotating

Added forearm compression for repetitive muscle flex

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Stop Momentum / Start Progression

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Physical Mock-Up

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Further Ideation

Thank You

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