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Stop Momentum / Start Progression
How can we stop momentum to get to the next stage of progression?
Brand Story
Enlightened Vitality
A sportwear company starting in Biella Italy shifted to redemption in a new market
Vitality
Enlightened
Meditated
Pulse
Sport Story
Meditated Pulse
The moment between the pitch and the hit is instantaneous, as is the decision to strike.
Consumer Story
Frisson Fearlessness
Mental preparation and determination needs to be built to concur ones insecurities
Frisson
Fearlessness
Problem
Rotational Force
The stage between a batter rotating to swing (progression) and then transitioning themselves to start their sprint (regression) to first base is a curtail aspect in converting their motion towards another.
The faster we contain rotation, the less energy they need to get towards sprinting.
What If Progression Is Regression?
How can we control rotation to better help players get to the next step?
Rotation
Compression
Reflexive
Perforated Performance Knit
Carbon Weave Mesh
Layered Ariaprene TPU
Compression Weave
Targeted Muscle Compression
Compression is needed to improve blood flow, restore muscle, and allow athletes to stay in peek performance through out the game.
Perforated carbon knit allows the athlete to have targeted extra compression without the worry of the fabric losing its durable and compressive qualities.
Carbon Weave
Spandex / Polyester
Integrated Perferation Carbon weave Knit
TPU Seam Tape Paneling
Spandex / Polyester Knit Base
Reflexive
During rotation, flex occurs in our torso and latissimus, allowing energy to be lost if not contained. Offering breathability in hot areas gives comfort. Flex and structure at the same time, offers peek performance
Max stretch when in rotation
Open mesh perfrorated for extra breathability
Torso / latissimus containment offering more support while rotating
Added forearm compression for repetitive muscle flex
Stop Momentum / Start Progression
Thank You
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